Research
- Brand audit
- Business objectives
- Stakeholder analysis
- Market analysis
Strategy
- Refining the focus
- Brand promise
- Positioning strategy
- Brand brief
- Naming
Design
- Logotype
- Tagline
- Color
- Typography
- • Rules
Contact Points
- Digital
- Environments
- Collateral
- Advertising
- Merchandise
- Vehicles
- Signage
Assets
- Managing the assets
- Changing brand identity
- Launching brand identity
- Communicating brand identity
